Thursday, December 16, 2010
Tuesday, December 14, 2010
Thursday, December 9, 2010
Friday, December 3, 2010
Friday, October 22, 2010
Thursday, October 21, 2010
Tuesday, October 19, 2010
Monday, October 18, 2010
Thursday, October 14, 2010
Monday, October 11, 2010
Tuesday, October 5, 2010
Thursday, September 23, 2010
Wednesday, September 15, 2010
Wednesday, September 1, 2010
Tuesday, August 31, 2010
Friday, August 20, 2010
Thursday, August 19, 2010
Last night Facebook launched “Places” a platform that allows users to check-in in real time to their location via mobile device.
This announcement has journalists, techies, marketers and consumers in a tizzy today trying to sort out the implications of how Facebook Places will change the world of social media.
Here are my initial thoughts on The Good, The Bad and The Ugly of Facebook Places just a few hours after the launch. (Do you like that caveat that I just built in since I could totally change my mind about it 3 months from now?)
Foursquare has been the leader in location based social networking, however the primary Foursquare user base is relatively small (2MM registered users) and largely limited to urban based early adopters. However, the sheer size and diversity of Facebook users presents a whole new world of opportunities for marketers to reach consumers though location based technology .
For a simple example of how this could eventually develop, lets envision the grocery shopping experience for someone like my Mom (j/k my mom doesn’t even know how to text but let’s pretend that she is tech savvy).
She goes to her local supermarket and checks-in via Facebook Places. Instead of having to pick up the super market circular, ShopRite sends her push communications about this week’s special offers. Also because her phone knows that she is in a supermarket, Facebook serves ads that are manufactures coupons for Cheerios and Ragu. She is also a member of ShopRite’s loyalty program so when she is paying at the register, she also gets an additional 100 rewards points just for her Facebook Places check-in.
One word – Privacy. One of the features of Places that kind of creeps me out is that it allows consumers to check-in their friends without their permission. Now you can obviously update your settings as needed, and I understand why they created this feature based on the popularity of Facebook photo tagging, but this kind of bugs me.
First off there are a series of steps needed to deactivate this feature and most people are too lazy or some just don’t understand how to do it. There should just be one big button that says something along the lines of ‘DO NOT WANT.’
Secondly, I want to be able to control when and where I check-in. I don’t want the world knowing that I actually paid to go see “Eat, Pray, Love” with my best friend and theater full of middle-aged ladies. I have a reputation to maintain. I imagine the inadvertent check-in could cause a lot of problems in the future.
This is not to say that I am against location based social networking. I have a Foursquare account (that I use whenever I can remember ) but my Foursquare friends are different from my Facebook friends and that is for a reason. I don’t necessarily want all my Facebook friends to know what I am up to. A great addition would be for Facebook to let you manually select the list of people that your check-ins are broadcasted to, similarly to the way your limited profile works.
Whenever Facebook makes a fundamental change to their platform you can always expect a wave a complaints and people threatening to leave the platform en masse. The launch of Places is guaranteed to incite this as well as it brings your digital presences and your real world presences even that much closer and the erosion of the barrier between the two is guaranteed to make folks nervous. If nothing else it will force me to only become Facebook friends with people that are actually friends.
Friday, August 6, 2010
Thursday, August 5, 2010
Wednesday, August 4, 2010
Monday, August 2, 2010
Saturday, July 31, 2010
Friday, July 30, 2010
Friday, July 16, 2010
Thursday, July 15, 2010
Monday, July 12, 2010
Friday, July 2, 2010
Thursday, July 1, 2010
Wednesday, June 30, 2010
Thursday, June 17, 2010
Thursday, June 3, 2010
Actress Rue McClanahan pass away this morning of a stroke.
She was best known for her role as Blanche Devereaux on The Golden Girls.
Not gonna lie I’m most like Dorothy, but Blanche was my favorite Golden Girl because while I didn’t get all the jokes as a kid I knew she was up to no good and having a great time doing it.
Samantha Jones only wishes she had this much class and seductive appeal.
Thursday, May 27, 2010
I really did love the series. It was a thoughtful, inspirational, guilty pleasure.
However the films make me CRINGE.
My biggest problem is not the over-the-top, unrelatable, impracticality of the plot (I am a woman who loves True Blood. Tacky doesn’t bother me). My source frustration is that the characters refuse to freaking grow up.
- Carrie has everything she ever wanted and still complains
- Samantha’s whole horny routine is LAME. Her over the top behavior seems weird and desperate.
- Charlotte is still whining all the time.
- Miranda is the only one with a lick of sense.
Any who, I won’t go into a full blown rant, but here a list of some of the things I learned from the film.
Don’t worry, there are no spoilers because there is barely a plot.
- Liza (with a Z!!!) Minnelli is shockingly sprightly and light on her feet. Home girl may not be able to sing very well anymore but she can still move.
- Gay dream wedding = Rogers and Hammerstein musical set (I gues???)
- The characters in SATC live at an income level that make them no longer relatable to 99% of the population. In the series the women were clearly well-off but there were aspects of their lives that you could identify with—the women rented their apartments, Carrie had no savings, they took taxis. In the film this is not the case at all. These women are multi-millionaires who live absurd lifestyles. Carrie’s biggest problem is that she doesn’t want to spend time in her multi-million dollar apartment on the Upper East Side. Charlotte doesn’t like the Help.
- Actors can get top billing in a film for 2 minutes of work (I’m looking at you Penelope Cruz)
- SJP’s does a lot of arm reps.
- Pat Fields is punking us all. Seriously those outfits??
- There is no limit to the number of bad puns that can be wedged in to a script.
- Muslims are soooo weird and repressed. I mean come on, they are offended by a woman giving a man a hand job at the dinner table in FULL view of everyone else. I mean seriously waaay to be uptight. Right? Right?
- As the characters get more ridiculous, Miranda has evolved from the uptight one to the most likeable and reasonable of the bunch. She also has some of the best outfits –the dress she wore to the wedding was awesome.
- Bad behavior is rewarded with big jewelry.
- It’s completely reasonable to wear couture to do housework.
- Carrie’s upper torso must be horribly bruised from constantly sleeping in under wire bras.
- Women are so desperate for entertainment options that speak to us that we have tricked ourselves into thinking these films are good and our blind enthusiasm for this kind of fluff demeans us (much like black people demeaning ourselves by going to see shit like Soul Plane).
P.S. : On the positive side, while the characters are absurd, I have to give props to the women who play these roles for being willing to age naturally. You can see every line on their faces but that does not distract from their beauty. (take note art department who turned them into photoshop horrors)
Thursday, May 20, 2010
Friday, May 14, 2010
Thursday, May 13, 2010
For those of you unfamiliar with her, she is a 14 year old fashion blogger whose wise beyond her years analysis has made her the talk of the industry.
Monday, May 10, 2010
Friday, May 7, 2010
Tuesday, April 27, 2010
Wednesday, April 21, 2010
Monday, April 19, 2010
Sunday, April 18, 2010
Friday, April 16, 2010
Wednesday, March 31, 2010
Thursday, February 4, 2010
One key finding is:
8% of internet users ages 12-17 use Twitter. This makes Twitter as common among teens as visiting a virtual world, and far less common than sending or receiving text messages as 66% of teens do, or going online for news and political information, done by 62% of online teens.
I have discussed my concerns regarding Twitter before, and within the last year my views haven’t changed substantially.
Although Twitter gets a ton of media buzz, its usage isn’t comparable to the attention it generates and uniques to Twitter are actually down 24% compared with its peak in July. (Source)
Couple this decrease in traffic with the fact that kids don’t think Twitter is cool, (Face it, what kids think is cool rules our lives people! Would the world know about Miley Cyrus if not for 14 year old girls?) and I have to wonder about the direction the platform will take.
From a marketing perspective, Twitter has some problems as well. Last night I attended the SUXORZ -Worst Social Media Campaign Awards and the unanimous winner (or maybe loser) was the misuse of dynamic Twitter feeds for marketing campaigns.
In an effort to not just be a sayer of nay, here are some of my thoughts as to where I see Twitter going.
- In 2010 Twitter will see a slight resurgence but never reach the level of success of Facebook or MySpace.
- We will change our perception of Twitter as a mass platform and see it as a more niche, specialized social channel (i.e. LinkedIn, Polyvore, and Flickr).
- I think the biggest opportunity for a Twitter win lies with the news media. We’ve see that Twitter gets a boost surrounding breaking news events. Smart media companies will get better at leveraging the platform to promote their news content. CNN is doing a great job at this, but I would like to see correspondents on the ground using the platform to share breaking news updates and images, while always linking back to the deeper analysis on their main site.