I've seen this spot while watching my cheesetastic local morning news program (more on that later) and I find this so odd it defies logic.
A few points:
1. The woman lost 40lbs because she GAVE BIRTH
2. The tone of this piece seems to almost be a farcical satire of weight loss ads but its totally un-ironic
3. Her hair is really bad
4. Who said yes to this? (It's probably some bureaucrat who saw nothing wrong with the spot and really assumed that women would identify with this)
Has anyone else seen these ads before?
What do you think?
And if anyone associated with this campaign happens to read this please let us know the thought process behind this.