Wednesday, August 4, 2010

Kenny Powers for K-Swiss: Fake Celeb Spokesperson for a real product

This may not convince me to buy K-Swiss but on the upside people are talking about K-Swiss for the first time since maybe 1994.

I like this spot and the Funny or Die quasi "behind-the scenes" piece that came out last week. 

This is another good example of brands taking risks and realizing that online video can go beyond putting a 30 second spot on YouTube or some forced "viral" video. 

P.S. I can't wait for the return of "Eastbound and Down" 

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