Tuesday, July 22, 2008

Facebook Marketing FAIL

Here is today's gift on Facebook:


Someone decided it would be a good use of their budget to invest $50K on this placement.

Raise your hand if you would give someone a "Smart Pen"as a Facebook gift.

No one?


Yes the majority of Facebook users are students and young professionals who regularly use pens I would imagine, but offering a generic looking pen as a Facebook gift is in no way clever or engaging. Perhaps the money would have been better spent sending samples to consumers, and if it were really a smart pen it would prevent people from stealing it off of my desk.

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