Someone decided it would be a good use of their budget to invest $50K on this placement.
Raise your hand if you would give someone a "Smart Pen"as a Facebook gift.
No one?
Exactly.
Yes the majority of Facebook users are students and young professionals who regularly use pens I would imagine, but offering a generic looking pen as a Facebook gift is in no way clever or engaging. Perhaps the money would have been better spent sending samples to consumers, and if it were really a smart pen it would prevent people from stealing it off of my desk.
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