MC Hammer hasn't topped the music charts since the early 1990s, but the former rap star says he has another hit in him — only this time around he'll produce it as a Silicon Valley entrepreneur.
Hammer, whose real name is Stanley Burrell, is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com.
The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer.
Just to offend your sensibilities please enjoy the classic Hammer comeback video "Pumps and a Bump"
P.S. Totally kind-of, sort-of NWSF