Things I love about this:
1. The intensity of the kid wailing on the piñata
2. The fact that the car is not shown until the last 5 seconds of the spot but we still get the key takeaway about the car's durability without the clichéd images of a car driving through rough terrain . Thanks Volkswagon for recognizing that the public is smart enough to put 2 & 2 together.
Posted via email from I'm Not Angry. This is My Relaxed Expression
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