Moving to Posterous.
Easier to update.
Sorry Google.
Wednesday, March 31, 2010
Thursday, February 4, 2010
Twitter is for the Olds
A new study is making its way around the interwebs today discussing the use of Social Media among young adults.
One key finding is:
I have discussed my concerns regarding Twitter before, and within the last year my views haven’t changed substantially.
Although Twitter gets a ton of media buzz, its usage isn’t comparable to the attention it generates and uniques to Twitter are actually down 24% compared with its peak in July. (Source)
Couple this decrease in traffic with the fact that kids don’t think Twitter is cool, (Face it, what kids think is cool rules our lives people! Would the world know about Miley Cyrus if not for 14 year old girls?) and I have to wonder about the direction the platform will take.
From a marketing perspective, Twitter has some problems as well. Last night I attended the SUXORZ -Worst Social Media Campaign Awards and the unanimous winner (or maybe loser) was the misuse of dynamic Twitter feeds for marketing campaigns.
#FAIL.
In an effort to not just be a sayer of nay, here are some of my thoughts as to where I see Twitter going.
One key finding is:
8% of internet users ages 12-17 use Twitter. This makes Twitter as common among teens as visiting a virtual world, and far less common than sending or receiving text messages as 66% of teens do, or going online for news and political information, done by 62% of online teens.
I have discussed my concerns regarding Twitter before, and within the last year my views haven’t changed substantially.
Although Twitter gets a ton of media buzz, its usage isn’t comparable to the attention it generates and uniques to Twitter are actually down 24% compared with its peak in July. (Source)
Couple this decrease in traffic with the fact that kids don’t think Twitter is cool, (Face it, what kids think is cool rules our lives people! Would the world know about Miley Cyrus if not for 14 year old girls?) and I have to wonder about the direction the platform will take.
From a marketing perspective, Twitter has some problems as well. Last night I attended the SUXORZ -Worst Social Media Campaign Awards and the unanimous winner (or maybe loser) was the misuse of dynamic Twitter feeds for marketing campaigns.
#FAIL.
In an effort to not just be a sayer of nay, here are some of my thoughts as to where I see Twitter going.
- In 2010 Twitter will see a slight resurgence but never reach the level of success of Facebook or MySpace.
- We will change our perception of Twitter as a mass platform and see it as a more niche, specialized social channel (i.e. LinkedIn, Polyvore, and Flickr).
- I think the biggest opportunity for a Twitter win lies with the news media. We’ve see that Twitter gets a boost surrounding breaking news events. Smart media companies will get better at leveraging the platform to promote their news content. CNN is doing a great job at this, but I would like to see correspondents on the ground using the platform to share breaking news updates and images, while always linking back to the deeper analysis on their main site.
Wednesday, November 4, 2009
Time Inc Layoffs..Again
As the world turns and seasons change, there comes news of a new round of layoffs at Time Inc.
I worked at Time for three years and bore first hand witness to the financial struggles of the company and saw many brilliant and highly esteemed colleagues let go.
Good luck to all Time Incers this week. The upside is the severance packages from Time Inc areBANANAS (I know folks who got full pay and health insurance for 6 months to a year but this may have changed). The downside is being thrown into an over-saturated job market with most of your career experience focused in a dying industry.
I worked at Time for three years and bore first hand witness to the financial struggles of the company and saw many brilliant and highly esteemed colleagues let go.
Good luck to all Time Incers this week. The upside is the severance packages from Time Inc areBANANAS (I know folks who got full pay and health insurance for 6 months to a year but this may have changed). The downside is being thrown into an over-saturated job market with most of your career experience focused in a dying industry.
New Prince of Persia Trailer
This looks terrible.
Jake Gyllenhaal, why are you doing this? Should we expect you to pull a Nick Cage and destroy your career by making terrible film choices? Was Gerard Butler, Karl Urban or The Rock busy?
Also what's with the bad British accents?
As much is I love all things epic, fantastical and terrible (shout out to Kevin Sorbo) this looks just bad.
Jake Gyllenhaal, why are you doing this? Should we expect you to pull a Nick Cage and destroy your career by making terrible film choices? Was Gerard Butler, Karl Urban or The Rock busy?
Also what's with the bad British accents?
As much is I love all things epic, fantastical and terrible (shout out to Kevin Sorbo) this looks just bad.
Thursday, October 15, 2009
Go Falcon, Go! T-Shirt
So by now you have heard of this kid floating around in the silver bubble (fingers crossed that the poor kid's okay).
What you perhaps haven't heard is that some intrepid person has already created a commemorative T-Shirt, within a few hours of the event.
.
Here's hoping that this story has a happy ending so we can all get started on our Falcon Bubble Halloween Costume.
What you perhaps haven't heard is that some intrepid person has already created a commemorative T-Shirt, within a few hours of the event.
.
Here's hoping that this story has a happy ending so we can all get started on our Falcon Bubble Halloween Costume.
As I Continue to Fall In Love With Aziz
He totally left out the salacious parts of that Kanye club story but I forgive him
Wednesday, October 14, 2009
Where the Wild Things Are
Confession.
I never read this story as a child so I have no sentimental value attached to it. Having read it as an adult, I am interested to see how Spike Jonze translates 10 pages of sparse text into a feature film.
Has anyone out there been to advanced screenings? What are your thoughts?
I never read this story as a child so I have no sentimental value attached to it. Having read it as an adult, I am interested to see how Spike Jonze translates 10 pages of sparse text into a feature film.
Has anyone out there been to advanced screenings? What are your thoughts?
Subscribe to:
Posts (Atom)
