I'm Considering Breaking Up With the Internet

Primarily because of this.....

Seth Green Calls on Game Players to Rescue Prized BUTTERFINGER® Bar @ Yahoo! Video

Dude, Where’s My Bar?” an innovative online narrative game for consumers to help solve the mystery surrounding the October 2 theft of Green’s vintage Butterfinger bar. The “lite” alternate reality game starring Seth Green will call upon the clever, irreverent thinking of Butterfinger fans, as they compete to find and solve clues that could lead to the return of Green’s missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth $10,000.(Source)

Seriously?

Whaaa???

Enough with the viral videos and the "lite" ARG. This is neither interesting or engaging and contains two brands (Butterfinger and Seth Green) that separately don't hold significant cultural cache and together don't really make sense. And the title "Dude Where's My Bar" recalls the film with the almost identical title and honestly who wants to be associated with shitty Ashton Kutcher film?

I tried to do some research on Threshold Interactive the agency that created it but their site is down on the day of the big product launch. I'm sure they do great work (I'm sure...) but this made me want to punch my monitor.

Facebook Marketing FAIL

Here is today's gift on Facebook:



Someone decided it would be a good use of their budget to invest $50K on this placement.

Raise your hand if you would give someone a "Smart Pen"as a Facebook gift.

No one?

Exactly.

Yes the majority of Facebook users are students and young professionals who regularly use pens I would imagine, but offering a generic looking pen as a Facebook gift is in no way clever or engaging. Perhaps the money would have been better spent sending samples to consumers, and if it were really a smart pen it would prevent people from stealing it off of my desk.